Category Archives: e-commerce

FTC Cracks Down on Astroturfing

If you are like many online consumers, you probably assume that some of the positive product reviews posted by consumers on sites like Amazon.com are actually posted by agents of the manufacturer. But did you know that it is illegal for a business to post positive reviews of its own products anonymously? The practice is [...]

Target Mobile Coupons

Target is the first major retailed to roll out a mobile-coupon program. Register for the program by texting the word “coupons” to the phone number T-A-R-G-E-T. Registered users receive periodic text messages that provide links to access discount bar codes in your mobile Web browser. Scan the bar code from your smart phone display at [...]

eBook Power Struggle

Amazon has had its hands full since the announcement of Apple’s upcoming iPad tablet computer. The iPad is expected to compete strongly against Amazon’s Kindle eBook reader. Besides the many and varied applications that will run on the iPad, it will also offer a robust iBookstore that will feature titles from popular publishers that include [...]